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Over the previous 12 months, WW has shifted to a holistic health focus for its four.5 million subscribers. The firm is shifting past subscriptions, which reportedlymake up 80 % of its revenue. Soon, WW shall be opening its app to those who aren’t seeking to lose weight, however rather attempting to foster wholesome habits.
If you are an established brand, they know what you do–they won’t simply respond due to the name or web site. Changing your name would possibly change client perception, and you may additionally argue that the company took the lengthy view on this subject–possibly we’ll all neglect about the old name.
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These members could have access to all of WW’s tools together with the WW Freestyle program, FitPoints, Connect Groups, mindfulness content material, and WellnessWins reward program. Also in December, WW will be launching Connect Groups, which will assist the app’s greater than 4 million customers find folks with shared well being interests, corresponding to gluten-free diets and hobbies like mountaineering. Over the next few months, WW plans to roll out a number of updates to its app that can assist hundreds of thousands of its members around the world not just shed weight however feel better altogether. On Monday, Weight Watchers changed its name to “WW” to focus extra on overall well being, as opposed to simply weight loss. … Read More